Power Brand Refresh

‍Pre-Production‍

Power was at a crossroads when it came to the desire for new branding and the companies depth within it's existing branding and advertising. Learning and immersing myself in the existing brand and also learning to understand the voice of the future brand, I played a key component in help shape and establish the new brand book and guidelines.

Post-Production‍

Using After Effects to help the brand understand the motion language of the brand, we spent an immense amount of time shaping Logo Loops, Lower Thirds, Logo Stings, and more.

Final Product‍

This a healthy selection of brand guidelines, created motion assets and their use cases, as well as a showcase of how the brand has shown up in the world.

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